Upfronts 2019: How Blue Ant pursues new audiences and advertisers with digital content partnerships

By etan vlessing

TORONTO – As Canadian media companies feel besieged by their industry's digital whirlwind, Blue Ant Media, like its larger rivals, has had to think about how to get bigger and wider to navigate the gathering and growing streaming storm.But what if bigger isn't always better?Jamie Schouela, president, Canadian Media, at Blue Ant, told Cartt.ca after his company's Upfront presentation to advertisers at the Royal Ontario Museum Wednesday he recognizes Big Media has a need for scale via mega-deals to compete against Netflix.Blue Ant, however, has an alternative growth strategy: premium scale, or innovating through new partnerships and key audience categories....