OTTAWA – A growing segment of TV viewers is seeking out content in a language other than Canada’s two official languages, says a new report from Media Technology Monitor (MTM).
Watching TV in a Language other than English or French: Analysis of the Canadian Market looks at Canadians who watch TV and movie content in a third language.
Highlights from the report include:
– One fifth of Canadian TV viewers say they have watched content in a language other than English or French.
– Visible minorities and those born outside of Canada are among those most likely to be watching other language content.
– Those who watch other language content report doing so frequently, with three out of eight saying that they watch other language content at least weekly. Three-quarters of these viewers report watching this type of content on a monthly basis.
MTM is the research arm of the CBC.
