Upfronts 2019: CBC touts brand safety and integrity to advertisers

By etan vlessing

TORONTO – As streaming video grows and younger viewers move online, traditional Canadian TV networks in recent years have been keen to tell advertisers they were following audiences online as multiplatform players amid fast-changing viewer habits.But the CBC, underpinned by new leadership, had a stark selling point at its upfront presentation in Toronto on Wednesday beyond excitement over their new and returning TV shows – brand safety and transparency."The last year illustrated some of the dangers the digital world represents. There are traps," Jean Mongeau, general manager and chief revenue officer at CBC Media Solutions, told Cartt.ca, as U.S. tech...