Corus harnesses linear, social, and digital platforms in ‘sweet’ new campaign

TORONTO - Corus’ in-house social content studio so.da and lifestyle content provider Kin have baked up a new campaign in support of Philadelphia Cream Cheese Frosting that includes a new Twitter series and the use of content designed to provoke the autonomous sensory meridian response.So.da is producing the new Twitter series #SweetSomethings (4x4-6min) starring Food Network Canada pastry chef Anna Olson as she creates indulgent treats using the frosting. The first episode of #SweetSomethings launches on @FoodNetworkCA’s Twitter starting May 7 at 7:00 PM ET for four weeks.YouTube’s Yolanda Gampp from How to Cake It is producing custom Instagram recipe...