Corus helps create digital audience metrics as founding member of new Global Video Measurement Alliance

SAN FRANCISCO - Corus Entertainment is joining the Global Video Measurement Alliance (GVMA) to establish new digital video measurement standards, allowing advertisers to ultimately understand the actual monetary value of their branded content and online video spend.The Toronto-based broadcaster joins Vice, BuzzFeed, Group Nine, Tubular Labs, Viacom and Ellen Digital Network as founding members of the alliance. “The standardization of social video metrics is long overdue and we’re looking forward to co-developing the new sell-side metrics that will bring uniformity to digital video measurement globally,” said Dervla Kelly, Corus’ SVP of marketing and head of social digital agency so.da, in the...