Sponsors dive into Adult Swim

TORONTO – Expect to see a lot of burgers and poker ads when Corus Entertainment flips Action to Adult Swim on Monday.The company announced Burger King and Pokerstars.net as official sponsors for the launch of the new channel. The involvement of each partnership includes optimized brand amplification through on-air sponsorship packages and customized promotional creative that leverages each brand with a series of promos, sponsored bumps, billboards, and more, says a press release.Adult Swim launches in Canada on April 1 with a packed lineup of fan favourite animation and live action series including Joe Pera Talks With You, Harvey Birdman,...