TORONTO – Expect to see a lot of burgers and poker ads when Corus Entertainment flips Action to Adult Swim on Monday.
The company announced Burger King and Pokerstars.net as official sponsors for the launch of the new channel. The involvement of each partnership includes optimized brand amplification through on-air sponsorship packages and customized promotional creative that leverages each brand with a series of promos, sponsored bumps, billboards, and more, says a press release.
Adult Swim launches in Canada on April 1 with a packed lineup of fan favourite animation and live action series including Joe Pera Talks With You, Harvey Birdman, The Eric Andre Show, Robot Chicken, Rick and Morty, Mr. Pickles, Check It Out with Dr. Steve Brule, and Your Pretty Face is Going to Hell.
“Adult Swim’s reputation for fostering genuine connections with its audience makes it the ultimate platform for creating incredible sponsorship opportunities,” said Lynn Chambers, vice-president, Corus Tempo, in the release. “Burger King and Pokerstars.net drive consumer conversations with their playful and humorous marketing tactics, and their ability to thoughtfully connect with audiences – an approach that fits perfectly with Adult Swim’s unique voice.”
Adult Swim will be available for a two-month free preview from April 1 to May 31, 2019. Viewers will also be able to watch full episodes On Demand free until January 2020.
