Changing viewer preferences see traditional U.S. pay TV subscriptions fall by almost 4M in 2018: Kagan

MONTEREY, CA – Legacy video subscribers in the U.S. dropped to below 90 million in the fourth quarter of 2018, propelling a full-year drop to nearly 4 million, according to data compiled by Kagan, a group within S&P Global Market Intelligence.Combined, the cable, direct broadcast satellite (DBS) and telecom multichannel sectors lost nearly 1.1 million subscriptions in the fourth quarter, with DBS services accounting for more than half of the annual loss.Virtual platforms partially offset the traditional multichannel declines, keeping those customers in a subscription package of live linear channels, but gains to services such as Hulu with Live TV and...