TORONTO – Food Network Canada and Twitter will take audiences on a culinary journey with the launch of the new so.da produced series #DestinationDishes.
With primary sponsor CIBC Aventura, the interactive series will allow audiences to vote for the cultural cuisine they want to see a Food Network Canada celebrity chef prepare through Twitter polls.
In each episode, a chef – Massimo Capra, Lynn Crawford, Dustin Gallagher or Roger Mooking – will create a destination-themed meal based on the highest-voted location. Produced by Corus’ in-house social content studio so.da, the first episode of #DestinationDishes will launch on @FoodNetworkCA’s Twitter on Monday, March 11 at 4 p.m. ET for eight weeks, with Twitter polls opening on Thursday, March 7.
“The recently launched series #OneDirtyDish performed exceedingly well with two million total video views, more than 11 million impressions of sponsored pre-roll and a completion rate two times the Twitter benchmark,” said Dervla Kelly, senior vice president of marketing and social digital agency, in the press release.
“#DestinationDishes will tap into a Twitter audience that’s passionate about Travel and Food,” added Michael Palombo, head of entertainment partnerships, Twitter Canada, in the release. “By pairing premium video content with real-time Twitter conversation, viewers will be treated to a truly interactive experience.”
L to R: Chefs Roger Mooking, Massimo Capra, Lynn Crawford and Dustin Gallagher.
