WATERLOO – SSIMWAVE today announced that it will expand its global market presence with the addition of two new executives – Carlos Hernandez and Brent Ross.
Hernandez has been hired as vice-president of sales, international, and Ross was named director of sales. Together they bring to the video quality measurement company a combined 40 years of experience in introducing new pay-TV and high-tech technologies. They will drive increased global adoption of SSIMWAVE products that virtualize how humans perceive video and apply quality metrics to real-world environments, reads the press release.
“SSIMWAVE is building on our Emmy Award winning DNA to tackle one of the media industry’s greatest challenges: ensuring consistent video experience quality in a fragmented video environment,” said Steve McCartney, president, in the release.
Hernandez spent more than a dozen years with Sandvine, rising from senior director, Latin American Sales to regional vice president, Latin America.
Ross previously served in key sales position with Imagine Communications and Digital Rapids, working directly with major North American media, telecommunications and entertainment providers.
SSIMWAVE (a company we profiled here) will also present its products at Stand 7J51 in the Ontario Pavilion of Mobile World Congress February 25-28 in Barcelona.
