TORONTO – Canadian producer Insight Productions is partnering with cannabis lifestyle brand Civilized to develop content for broadcast and digital platforms “that champions and explores modern cannabis culture.”
The projects, which will include docu series, cooking, science, and business series, will provide Insight Productions with a unique product in the global entertainment field plus allow Civilized to reach new audiences, reads Tuesday’s news release.
“We’ve been impressed with Civilized’s vision of cannabis and culture, and we share a lot of the same creativity, drive, and values,” said Insight chairman and CEO John Brunton, in the release. “Cannabis is a really hot space right now, and we’re happy to partner with one of the industry’s creative leaders as we take cannabis programming to the mainstream in new and exciting ways.”
“As stigma fades, we’re seeing a surge of interest around cannabis”, added Civilized publisher Derek Riedle. “Not only from those who consume it, but particularly from the masses of the canna-curious who want to learn more and see what’s behind the curtain. That curiosity is feeding a tremendous appetite for all things cannabis, and we’re excited to be paving the way with one of the best producers in the country.”
