TORONTO – While technology has long been blamed for being a divisive force, creators who highlight its uniting nature, such as interactive experiences, stand poised to capitalize on new opportunities, says a new report from the Canada Media Fund (CMF).
Trends Report 2019 – Hold My Hand details the four major trends that have originated from the convergence and interaction of different phenomena that have a significant impact on the audiovisual industry in the current context. They are:
– Technology and innovation – Artificial intelligence and the creative process: Whether related to still images, moving images, or sound, current experimentation in AI is triggering a redefinition of the boundaries of creativity, both human and machine, and inciting us to work collaboratively.
– Media consumption – Joint research into digital wellbeing: While OTT platforms continue to multiply and the consumption of online video smashes all the records, a certain resistance to being constantly connected is starting to crop up.
– Evolving business models – Cultivating trust: Following the Facebook–Cambridge Analytica scandal, companies must now gain or regain and cultivate consumers’ trust. The protection of personal information and privacy is more important than ever in gaining an edge over the competition.
– Markets and competition – Gaining a share of the interactive content market: While the majors compete against one another by increasing consolidation in the media and entertainment sector, opportunities are arising for content companies in markets that are traditionally less familiar with audiovisual production and where there is a growing need for interactive experiences. This new type of collaboration is particularly promising in the education and out-of-home entertainment sectors.
