MONTREAL – Stingray Music proved a hit with listeners over the holidays, according to its first-ever Numeris PPM survey results.
The company said that its Stingray Music audio channels reached over 15 million Canadians 2+ (41.4% of Canadians) and 41.6% of A25-54 (6.3 million) during the period from December 17 – December 30, 2018.
Other highlights include:
– Stingray Music’s English-language holiday programming channel alone reached over 7.2 million Canadians 2+, while its French-language holiday programming channel reached over 1.9 million Canadians 2+; and
– Stingray Music represented 14.2% of audio market shares with the A2+ demographic and 12.8% of the audio market shares for the A25-54 demographic as measured by Numeris.
“Our first Numeris results reflect the appreciation of Canadians for an expertly curated, lean back listening experience that is like nothing else on the market,” said Stingray’s marketing and communications SVP Mathieu Péloquin, in the news release. “These outstanding numbers confirm what we have known for years: Stingray Music is the preferred music source of Canadians from coast to coast. We are particularly pleased by our share of listeners ages 25-54. Our solid foothold in the market and ability to reach audiences of all ages guarantees our longevity.”
Stingray Music is a multiplatform music service offered to Canadians through their pay TV subscriptions. Canadians with access to Stingray Music on television can also tune in to the companion web player and mobile app that offer an additional 2,500 channels in all genres.
