
WINNIPEG – The number of Canadian households who report never having a traditional television subscription, or who have cut the cord which once delivered TV to them, rose to 17.8% in 2017 for all Canadians and 44.5% for those Canadians under the age of 30, says Winnipeg’s Communications Management Inc.
The company has been compiling this information for six years by applying a formula to data from Statistics Canada’s Survey of Household Spending, which was just updated December 12th. Still 76% of Canadian households reported having a subscription to a cable, satellite or IPTV carrier in 2017 as the number of cutters has risen from just 7% in 2012.
CMI reports it does not simply total the percentages for each household and instead, uses custom tabulations from Statistics Canada to eliminate duplication for the small number of households which subscribe to more than one multi-channel service.
Also, “cord-cutters” are defined as households that have subscribed to cablevision, IPTV, or satellite TV, but have stopped doing so, and rely more on programming delivered via the Internet; while “cord-nevers” are defined as households that use the Internet for video entertainment and information, and have never subscribed to cable, satellite, or IPTV for television, reads the report.