SINGAPORE – Gusto Worldwide Media has finalized the sale of its baking series Flour Power to 4K pay TV channel UMAX in South Korea, the company announced Wednesday from of the Asian TV Forum in Singapore.
Flour Power (26×30') is a playful and stylish baking series hosted by Jessica McGovern. Set in a retro kitchen, Jessica inspires with simple to extravagant baked treats for all occasions. The series was also recently sold in the Philippines and the U.S.
"Soon UMAX's viewers will get to delight in Flour Power host Jessica McGovern's delectable desserts in gorgeous 4K," said Corey Caplan, Gusto Worldwide Media’s senior director of international sales, in the news release. "Buyers always come back for more of Gusto's extensive 4K UHD catalogue. It's been our standard to shoot in 4K UHD for years, and our studio produces over 100 hours of new 4K content every year."
