OTTAWA – Video technology company You.i TV has closed USD $23M in growth capital led by Causeway Media Partners, an investment fund focused on sports media, sports technology, and related companies.
Also participating in the round were previous investors WarnerMedia, owned by AT&T; Kayne Anderson Capital Advisors; and Vistara Capital Partners. The Ottawa-based company said that the funds will fuel expansion of its global footprint, developer community, and “reimagining the ad experience”.
“We’ve been on a mission since we started to help developers take control of the fragmented world we live in. Enabling them with the right tools lets them do what they do best – build experiences that matter to users”, said You.i TV CEO and co-founder Jason Flick, in the news release. “This is just the beginning of shaping the future of all forms of media experiences. We are excited to have Causeway join the team with their well-rounded expertise in this space as we reach new markets and build out the community.”
Causeway Media partner Bob Higgins now has a seat on the board at You.i TV.
“We’ve been courtside watching media companies endeavor to get the user experience right, knowing that the consumer is the ultimate arbiter of what can make or break a business these days,” added Higgins. “Today, content owners trade-off between engagement and monetization and we think You.i TV’s product unlocks unlimited potential for changing that equation. We’re excited to partner with the team to amplify their already impressive reach in the sports and media ecosystem.”
You.i TV says that its flagship You.i Engine currently powers TV applications for major brands including A+E Networks, AT&T, NBA, Warner Brothers, Fox and National Geographic.
In photo, l to r: You.i TV CTO Stuart Russell; Jason Flick, CEO; Don Liberty, VP Business Development; and Andrew Emmons, VP Product.
