MONTREAL – Groupe V Média is consolidating its sales force within a newly created business development unit.
The new unit, headed by Emmanuelle Giasson in Montreal and Randy Mauskopf in Toronto, will increase awareness of the company’s brands among advertisers and develop a new clientele with the goal of generating new revenue in the short, medium and long term, reads the news release.
Giasson (pictured right) has nearly 25 years of experience in business development through roles at media and marketing firms including Cossette, Bell Media (Astral Radio) and Québécor Média (TVA). She joined Groupe V Média on Tuesday.
Mauskpf (pictured below) has been with Groupe V Média for just over a year and was previously director of media solutions and media creativity, Anglophone market at Quebecor Media Group. Prior to that, he was director, media creativity, Quebec television / digital at Bell Media in Toronto.
"Emmanuelle and Randy have distinguished themselves through their ability to mobilize their employees, colleagues and business partners," said sales strategy senior director Isabelle Legris, in the release. "They both have outstanding strategic and creative qualities and are recognized as people who attain and exceed objectives.”
