TORONTO – Corus Entertainment has struck a new partnership with the Movember Foundation to help bring awareness to men’s health and raise funds for research and programs to enable men to live happier, healthier, and longer lives.
Leveraging its slate of television networks, radio stations, and online assets, Corus said that it is helping to deepen important conversations about men’s health and provide “a national megaphone” for this important initiative throughout the month of November.
In addition, a number of Corus’ executive leaders have pledged to participate in the campaign by putting down their razors and growing a moustache for the month. They include EVP and chief revenue officer Greg McLelland, technology EVP Shawn Kelly, business development EVP Colin Bohm, and Corus president and CEO Doug Murphy.
“As Canada’s leading media and content company, we are fortunate to be able to bring so much attention to the important issue of men’s health,” said McLelland, in the news release. “We are extremely proud to partner with the Movember Foundation and join our fellow Mo Bros and Mo Sistas across the country in spreading awareness and raising funds for such an important cause.”
