CANNES, FR – Blue Ant Media’s 4K wildlife and nature content distributor Blue Ant International inked a new content deal with China’s CCTV at MIPCOM.
CCTV-1, the national flagship terrestrial television network of the People's Republic of China (Mainland China, Macau and Hong Kong), and science and education focused CCTV-10 (Mainland China) have acquired more than 60 hours of programming.
“China is an important market for us and buyers across all platforms are looking for the highest quality programming,” said Blue Ant International EVP Solange Attwood, in the news release. “Working with CCTV to populate their platforms with our stunning natural history series and documentaries, created by some of the best wildlife and nature producers in the world, truly showcases the strength of our programming offer at MIPCOM.”
