TORONTO – The Canadian Media Producers Association and 14 other TV and film trade associations from around the world are joining forces to form the Global Creative Alliance (GCA), a new partnership to encourage more effective international collaboration between producers and increase opportunities for co-productions.
Trade bodies from Canada as well as Australia, Belgium, Brazil, Croatia, France, India, Italy, New Zealand, Portugal, Singapore, South Korea, the USA and the UK will sign a Memorandum of Understanding (MOU) at a reception Sunday at MIPCOM in Cannes, France.
As part of the MOU, all parties commit to using best efforts to share information such as market intelligence and reports that will benefit each other. They also endeavour to arrange delegations to visit each other to share best practices and enable producers to foster new creative relationships.
Each party will also act as an administrator for the Production Platform, an online networking tool available to TV companies worldwide that allows registered users to pitch ideas to each other for international collaboration and communicate via the tool to develop those ideas.
“Today, more than any other time in history, television has become a global industry where cross-border collaboration is a key ingredient to a project’s success,” said the CMPA’s VP of corporate and international affairs Susanne Vaas, in a statement. “The launch of the Global Creative Alliance will act as an incubator for new international partnerships that will benefit producers in Canada and around the world.”
