TORONTO – Automotive classified advertising business Auto Trader is in the original content business after launching a new online series that opens the doors of the garages of professional athletes.
Known as Ungaraging, the first episode features NHL defenceman and five-time all-star Brent Burns. Growing up in Barrie, ON, Burns' garage was an unfinished space where he spent endless hours shooting pucks and playing hockey with his father. Now, years later, Burns is making new memories with his own kids in his 'garage,' which happens to be a 400 acre Texas ranch. From a work truck, to his infamous RV, the vehicles in Burns' garage are filled with memories ranging from family date nights to cross-country road trips.
"With Ungaraging we wanted to create something original that not only offers a glimpse into the vehicles players drive, but also offers a behind the scenes look at the lives and memories that come along with growing up in and around their garage – something quintessentially Canadian," said autoTRADER.ca director of SEO and content Kevin Cheng, in the news release. "While cars and unique vehicles play a strong role in our series, these stories speak even more broadly to what it means to be growing up chasing a dream – something we can all relate to."
Ungaraging with Brent Burns is available now at autoTRADER.ca/BrentBurns. The second episode will star Boston Bruins winger Brad Marchand and his garage in his hometown of Halifax.
autoTRADER.ca added that it will continue to add lifestyle and entertainment content as it expands its news and features.
