TORONTO – TSN has signed the world’s largest convenience retailer as the title sponsor of its daily hockey news show That’s Hockey.
Starting Monday, 7-Eleven will be featured prominently in 7-Eleven That’s Hockey, providing fans with their daily dose of hockey updates weekdays at 7:00 PM ET. 7-Eleven will also be integrated into various show segments, including a daily feature to highlight great saves, bloopers, video breakdowns, stats leaderboards, and highlighting storylines for each of the seven Canadian NHL teams in 11 seconds each.
Hosted by Gino Reda, 7-Eleven That’s Hockey has brought fans the latest news from the world of hockey since 1995.
“7-Eleven is an iconic brand that Canadians know for its variety and reliability, two qualities That’s Hockey delivers daily in its hockey reporting,” said TSN’s SVP and GM Mark Milliere, in the news release. “We look forward to working with 7-Eleven as we continue to serve hockey fans as Canada’s top source for daily hockey news.”
