OTTAWA – Canadians are spending more time watching video content online and their genres of choice is largely long form action and drama, says a new report from Media Technology Monitor (MTM).
Genre Preferences for Online Viewing: Analysis of the English-Language Market examines what type of content Anglophones are watching online, as well as which genres they tend to access through various online sources.
Highlights from the report include:
– Comedy comes in as the second most popular genre to view online after action/drama;
– Men are more interested in watching sports and news content online than are women. However, men and women don’t differ much in their viewing of action/drama and comedy;
– Comedy is the most popular genre on YouTube but Netflix draws in viewers with its dramas.
MTM is a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada).
