TORONTO – Bell Media streamer CraveTV is adding children’s programming to its lineup for the first time, led by popular titles like Peppa Pig and The Adventures Of Paddington Bear.
The move comes as a result of the strategic partnership between Bell Media and Wow Unlimited Media announced last year that also saw Wow buy the Comedy Gold channel from Bell Media to create a new kids and youth channel.
More than 200 hours of kids programming is now available on CraveTV housed in two new collections, WOW! Preschool Playdate (targeted at kids under 5) and WOW! World Kids (for ages 6 and up). Other titles include Animal Mechanicals, Fireman Sam, In The Night Garden and Canadian series Reboot, with more titles to be added later this year.
“We’re absolutely thrilled to debut youth collections on CraveTV and expand our offering to new audiences,” said Tracey Pearce, Bell Media's distribution and pay president, in the news release.
