TORONTO – More than CAD$162.7 million has been pledged collectively so far in connection with Friday’s star-studded Stand Up To Cancer (SU2C) "roadblock" fundraising telecast in Canada and the United States, organizers said Monday.
The live show was SU2C's sixth biennial fundraising telecast since the organization was launched in 2008 and marks ten years of impact in the fight against cancer. The telecast, which also streamed live in Toronto's Yonge-Dundas Square on Bell Media's Astral large-format digital screens and the Citytv Big Screen, featured a cast of celebrated figures from the worlds of entertainment, music, sports, and science, as well as a number of cancer survivors who have benefited from SU2C-supported research.
For the third time, a Canada-inclusive telecast aired simultaneously on four major English-language Canadian broadcasters: CBC, Citytv, CTV, and Global, as well as Canadian services AMI, A.Side, BBC Earth, CHCH, CHEK, Cottage Life, Fight Network, Game TV, HIFI, Hollywood Suite, Love Nature, Makeful, NTV, OUTtv, Smithsonian Channel Canada, T+E and YES TV. In addition, the show streamed live on the CBC TV App, cbc.ca/watch, CBS All Access, the CTV App and CTV.ca, Global GO and GlobalTV.com, and SU2C Canada's YouTube page, plus was available on-demand on Telus Optik TV.
A Canadian registered charity, Stand Up To Cancer Canada (SU2C Canada) was launched by the U.S.-based Entertainment Industry Foundation in 2014. SU2C Canada raises funds to support collaborative cancer research teams, as well as education and awareness programs conducted in Canada.
"We are deeply grateful to the entertainment community for mobilizing with us in the fight against cancer," said Doug Smith, chairman of the board of Stand Up To Cancer Canada, in a statement. "We are proud that our team of amazing Canadian media partners so successfully harnesses the power of Hollywood to engage donors and the public to raise funds for innovative research that produces real benefit for patients."
The telecast is available at www.StandUpToCancer.ca/show. SU2C Canada is still gratefully accepting donations at www.StandUpToCancer.ca and at 1-855-90-STAND (78263).
