MONTREAL – Groupe V Média is offering advertisers the opportunity to air their campaigns simultaneously on all its platforms, including V, MAX, MusiquePlus and Noovo.ca.
The broadcaster said Tuesday that its new multi-screen ad break allows advertisers to position themselves in the heart of its popular 5:00 PM to 7:00 PM program blocks for “cross-platform visibility adapted to the new realities of consumers and businesses.”
Viewers of that block tend to be urban, active, young and connected, with a high purchasing power and maturity in terms of consumption, in other words, a highly desirable audience for advertisers, it added.
"According to an Ispos Digital Pulse study for Think TV, 35% of television viewing time is spent on multiple devices at the same time," said senior director of sales strategy Isabelle Legris, in the news release. "This new opportunity enables our partners to reach as many people as possible while increasing the impact and visibility of their message. Advertisers can therefore maximize their reach and be present everywhere at the right time. "
