LONDON and TORONTO – Anthem Sports & Entertainment Corp. has named Peter Einstein as its chief operating officer.
With more than 35 years as a senior executive and entrepreneur, Einstein began his career at MTV, where he spent 16 years in the U.S. and Europe, including launching and running MTV Networks Europe. He was also president of Showtime Arabia (now OSN), the Middle East’s premier satellite television platform, for ten years before setting up Einstein Media Consulting Partners (EMCP) in 2007.
EMCP is an advisory, investment and consulting firm that specializes in media, technology, entertainment and communications. It was one of the first investors in GINX Esports TV, which is now the world’s largest TV channel of its kind, where Einstein still serves as chairman.
In his new role, Einstein will lead and develop Anthem’s operations with a focus on expanding assets to new markets and platforms.
“The addition of Peter to our team signals our commitment to continued growth as a sports media and entertainment company, targeting passionate communities and surveying premium content,” said Anthem CEO and founder Leonard Asper, in the announcement. “Peter brings incredible expertise and experience to our company, including in global operations and digital media, which is key as we expand and develop our assets across all platforms. I couldn’t think of a better person to add to our executive suite.”
Anthem Sports & Entertainment Corp. is a global sports and entertainment media company with a portfolio that includes Fight Network, Impact Wrestling, GameTV, Fantasy Sports Network (FNTSY) and Edge Sport.
