LONDON – Blue Ant International is expanding its UK operations with the appointment of Fleur Wheatley as sales manager, international.
Wheatley (pictured) arrives from Digital Rights Group where she managed formats consultancies, sales of formats and finished programmes into New Zealand, South East Asia, Latin America, Ireland and OTT platforms. In her new role, Wheatley will oversee Blue Ant International’s sales across the Middle East, Africa, Benelux, Greece and Israel.
“As an international hub for worldwide licencing deals, the expansion of Blue Ant International’s team in the UK market is critical to our continued leadership in premium content,” said Blue Ant International EVP Solange Attwood, in the announcement. “Fleur has a proven track record of success with international format sales and distribution and brings to the table deep relationships and sales expertise in formats.”
