MONTREAL – Club illico and Quebecor Content are doubling down on their commitment to made-in-Quebec programming with new forays in to film production and original series.
At the 2018 conference of the Association québécoise de la production médiatique (APQM) earlier this week, the Quebecor-owned entities announced plans to develop three feature films this year which will premiere on Videotron’s subscription video-on-demand service Club illico before moving to all of the company’s platforms.
"Feature films are very popular in Quebec," said Quebecor Content’s Chief Content Officer and TVA Group president and CEO France Lauzière, in the news release. "That's why we've chosen to invest in film and reconfigure the current funding, convergence and marketing model so we can bring our viewers even more great Quebec films, premiering on Club illico."
In addition, Club illico has greenlit an exclusive new series from Zone 3 entitled Appelle-moi si tu meurs which will star Claude Legault who also co-wrote the show with Pierre-Yves Bernard.
Videotron president and CEO Manon Brouillette said that Club illico is also planning to develop new niches for original productions.
"One great strength of Club illico is our close relationship with viewers and clear sense of what they want to watch”, Brouillette added. “This special relationship means we can offer viewers, on the platform of their choice, customized content that meets their needs and truly connects, bringing Quebecers together with programming they can relate to."
With over 400,000 subscribers, Club illico boasts more than 300 million views since its debut in 2013, including more than 100 million in 2017 alone.
