TORONTO and NEW YORK – BNN Bloomberg will officially launch Monday, April 30, channel owner Bell Media announced today.
Bell Media and Bloomberg Media Group together will launch BNN Bloomberg with a slate of business news content, powered by Bloomberg’s 2,700 business journalists and analysts in 120 countries. The partnership sees BNN, Canada’s most-watched source for televised business news, add Bloomberg’s vast array of financial news, market data, analysis, video, and television programming to its already considerable range of assets.
To coincide with the brand’s launch, BNN Bloomberg will be available on a free preview from Monday, April 30 to Thursday, June 28, through television service providers across Canada. The live stream of the channel will also be available to TV subscribers for the first time on BNN Bloomberg digital platforms, including BNNBloomberg.ca and the BNN Bloomberg mobile app.
The channel also announced today a new signature afternoon program, Bloomberg Markets, co-produced by BNN and Bloomberg, and distributed around the world. It will be hosted by Amanda Lang (whom many will recall worked at Bloomberg TV Canada when Channel Zero operated the TV brand here before the switch to BNN Bloomberg) in Toronto and Shery Ahn in New York.
BNN Bloomberg will also simulcast with CTV from 5-5:30 a.m. MT in the Calgary and Edmonton markets.
Also on April 30, Canada’s first-ever business news radio station, BNN Bloomberg Radio, will launch in Vancouver and be heard across the country on iHeartRadio, featuring a live audio stream of the BNN Bloomberg television channel (Ed note: It’s worth noting that Channel Zero also wanted to expand its iteration of Bloomberg to radio, as we reported, but struggled to find a station to purchase or partner.)
BNN Bloomberg Radio will be available for live streaming across the country via the iHeartRadio Canada app, and locally in Metro Vancouver on HD Radio at 103.5 (formerly AC station QMFM) and TSN Radio 1410 AM. Fortunately for Vancouver sports fans, TSN Radio can also be found there at 1040 AM.
In addition, Bell Media Radio will integrate short- and long-form radio reports from BNN Bloomberg into its news/talk stations across Canada, highlighted by The Takeaway with Amanda Lang, a daily radio update.
BNN Bloomberg will also deliver voice-activated business news updates via Google Assistant and Amazon Alexa on mobile devices, and smart speakers such as Google Home and Amazon Echo Spot.
“BNN Bloomberg represents a forward-thinking leap for business news in Canada,” said Randy Lennox, president, Bell Media, in the press release. “The launch of this exciting new brand is the latest testament to Bell Media’s commitment to investing in innovative, multi-platform content on a worldwide scale.”
“Leveraging the strength of thousands of reporters across Canada and around the world, BNN Bloomberg will be Canadian viewers’ go-to source for the most significant updates on the ever-changing global markets,” added Wendy Freeman, president, CTV News.
For the full release, complete with the lineup of shows and other non-linear and digital content, please click here.
