TORONTO – Sportsnet has extended its sponsorship with Pinty’s as the exclusive title sponsor of the Grand Slam of Curling as it seeks to establish the Grand Slam series as the world’s elite curling tour.
The deal, which extends the current sponsorship agreement through to the end of the 2022-23 curling season, includes in-venue sponsorship such as in-ice logos and branded rinkboards plus broadcast commercial spots, on-air mentions and integration across Sportsnet platforms.
In addition, the deal introduces the new Pinty’s Cup, a season-long race amongst all competing men’s and women’s curling teams that will kick off at the start of the 2018-19 season. Teams will compete to accumulate points according to their performance during every Grand Slam event, and the team that collects the highest total of points by the conclusion of the seventh Grand Slam event will capture the winner’s share of the $300,000 Rogers Bonus pool at the end of the season. The winners of both the men’s and women’s Pinty’s Cup will also receive personalized championship rings to commemorate their win.
“With Pinty’s sponsorship, we at Sportsnet have been able to realize our vision of cultivating the richest curling series in the world,” said Scott Moore, president of Sportsnet and NHL Properties for Rogers Media, in the news release. “As we extend our partnership with Pinty’s, we are excited to celebrate the popularity of the tour, and continue to expand professional curling in Canada and around the world.”
Owned and operated by Sportsnet since 2012, the Pinty’s Grand Slam of Curling is an elite series of men’s and women's curling events which are part of the World Curling Tour and feature the best teams from across Canada and around the world. The series expanded to seven from five events for the 2015-16 season.
