TORONTO – Bell Media’s short-form video app Snackable TV has commissioned its first interactive content, a new original series that pits some of the world’s best comedians against each other in the ultimate stand-up competition.
Jokeoff, produced in association with Just For Laughs who serves as production partner, features comedic talent such as Kevin Hart and Joan Rivers, Debra DiGiovanni and Gilbert Gottfried, and Jay Pharaoh and Kevin James, as they go head-to-head in daily match-ups with some of their best material curated from the Just For Laughs archives.
The short-form, bracket-style elimination series was crafted in the spirit of March Madness, with 32 comedians placed into 16 brackets. Daily match-ups occur with the winning comic moving on to the next round, until one is declared the winner. Viewers will receive regular updates on which comedians are in the lead to encourage engagement with the series and to vote for their favourites. They may also share their picks through social media.
Jokeoff is scheduled to launch on SnackableTV this summer as the world’s biggest comics hit the stage in Montreal for the 2018 Just For Laughs Festival.
“Comedy has proven to be king with SnackableTV audiences, and we’re thrilled to partner with Just For Laughs on this new, original concept that brings the unique element of interactivity to the short-form entertainment landscape,” said SnackableTV program director Kevin Barton, in the news release. “We know that SnackableTV users will enjoy being judge and jury when they weigh in on their favourite comedians by using the in-app voting”.
