MONTREAL –Stingray Music announced today that a survey done in January shows 50% of Canadians with access to their channels reported tuning in during the month prior – and in January 2018, nearly 1 in 3 Canadian pay TV subscribers had tuned in to a Stingray Music channel in the past week.
This is according to the Canadian Listenership Study conducted by Maru/Matchbox – which also showed Stingray’s usage peaked during the holidays, reads the company’s press release.
Also in January 2018, the Stingray Music mobile app reached 2.5 million downloads and received its highest Apple Store rating with 4.8 stars – and those using it are listening for five hours per week. As well, 68% of Canadians with access to Stingray Music declared tuning in over the past months. This marks a 7-point increase over the September 2017 results.
Other results showed 46% of respondents who tuned in to Stingray Music in the past declared that they would consider switching to a different TV provider if they were offered free music and mobile app access for the same price, according to the company’s press release.
Stingray Music’s audio TV channels are offered free to Canadian subscribers with most pay TV packages. The companion mobile app and web player, each with a selection of over 2,000 channels, are available to Canadian subscribers at no extra charge.
Stingray’s reach also remains strong with younger listeners aged 35-54 and 18-34, with 36% and 35% respectively reporting tuning in in the past week, says the release
Stingray Music’s reach also boosts visibility for Canadian artists. Close to 15,000 Canadian artists and bands are broadcast on Stingray Music’s more than 200 channels available on TV, web, and mobile.
