TORONTO – Bell Media is once again joining forces with Walt Disney Studios Canada on a promotional campaign in support of the eighth installment of the Star Wars saga, Star Wars: The Last Jedi.
Launched on November 1 and continuing through to the film’s worldwide theatrical release on December 15, the campaign includes a free pop-up exhibit at 277 Queen St. W. in Toronto that features life-size replicas of characters Kylo Ren, Captain Phasma, BB-8, The Praetorian Guard, and the Executioner First Order Stormtrooper. Fans may pose for photos with lightsabers and other movie paraphernalia, plus get up close to Kylo Ren’s lightsaber hilt that was used in the film.
Promotions will also take place across various Bell Media television and radio properties such as etalk, The Social, SC With Jay And Dan, Innerspace and Daily Planet.
“After a successful campaign working with Disney for Star Wars: The Force Awakens, we are once again delivering dynamic content and reaching millions of Canadians for Star Wars: The Last Jedi,” said Perry MacDonald, Bell Media’s SVP English television and local sales, in the news release. “We are giving fans an intimate look at the year’s biggest film with exclusive TV coverage, in addition unique access to the film’s characters at the Pop-Up Exhibit.”
