Cable / Telecom News

Bell’s new Lucky Mobile to start at $20/month; government is pleased

MONTREAL - As Bell Canada CEO George Cope warned a month ago – his company was not about to let Telus, Rogers and Freedom keep the low-cost wireless market to themselves and in response, the company announced the launch of Lucky Mobile today.Created to compete with Rogers’ chatr, Telus’ Public Moble and Shaw’s Freedom (and it seems the initial markets being launched are exactly Freedom’s footprint), the low-cost prepaid brand’s plans start at $20/month, for talk and text, but not data, a price which generally undercuts everyone in the space. (Chatr offers a $20/mo plan, but it’s for talk only,...