Cable grasps at big data’s potential

Use it to improve customer serviceDENVER – For the cable industry, collecting network and customer data is not the problem. The real issue is making sense of all the data streaming in – and then putting it to good use.Cable executives discussed this critical challenge during several panels at last month’s SCTE/ISBE Cable-Tec Expo show. They agreed that making better use of the data that they collect, in part by leveraging new technologies like artificial intelligence and machine learning, could lead to big improvements in customer service, the industry's long-time Achilles heel. "If there’s ever an industry that’s primed and could...