TORONTO – Bell Canada isn’t content to let Telus and Rogers and Freedom dominate the discount segment of the wireless market.
During a conference call with financial analysts today discussing its third quarter results, BCE CEO George Cope said to watch for something from Bell to compete along side of Rogers’ chatr and Telus’ Public Mobile – what are sometimes called “value brands” in the industry as they tend to serve those in the low income segment of the population.
Bell, whose Virgin Mobile brand competes with Rogers’ Fido and Telus’ Koodo, doesn’t have such a third brand since it killed off Solo some years ago.
Cope told the analysts to watch for something from Bell, soon, to compete in the discount segment – many of whom are pre-paid wireless customers.
“We are looking at that segment,” said Cope. “Although it’s a very low revenue space, it’s one we want to make sure, distribution-wise, we’re maintaining our right share, so I think you’ll see something from us in the future in that space so stay tuned on that.”
