VANCOUVER – Rogers’ Kiss Radio is shaking up the airwaves in Chilliwack, Abbotsford, and Vancouver by allowing listeners to take control of the station’s playlist.
Using a new voting system available on KissRadio.ca and the Kiss mobile app for iOS and Android, listeners choose from the station’s range of tracks what songs they most want to hear. Available every hour and every day of the week, songs on the Kiss playlist are pushed up and down in real time through user votes, with the most popular songs going to air.
Audiences can also sign-up to receive alerts indicating when their favourite song is about to play and may share the tracks to social. An up-to-date list of ‘Recent Songs Voted On-Air’ keep audiences posted on the station’s biggest hits.
Kiss credited its collaboration with audience engagement firm Futuri Media for becoming Canada’s first fully interactive radio station.
“Audience expectations are changing, and we’re always exploring new ways to deepen engagement with our listeners on digital platforms,” said Kiss Radio program director John Hipper, in the news release. “This innovative approach to song selection makes the listening experience a true partnership between our station and our audience by offering listeners the chance to co-create the musical experience of the entire station.”
