TORONTO – Corus Entertainment’s Food Network Canada is teaming up with food giant General Mills Canada on the first-ever, fully-integrated special for Pillsbury and Betty Crocker’s online baking contest, Bake it Possible.
Hosted by Chopped Canada’s Brad Smith, 10 finalists will face off in a baking competition utilizing Pillsbury and Betty Crocker products and have their recipes judged by a culinary panel that includes Lynn Crawford (Chopped Canada) and Mijune Pak (Top Chef Canada) plus Pillsbury and Betty Crocker Canada marketing VP Alexander Benedet. The winner will take home a $10,000 grand prize.
Bake it Possible premieres on Food Network Canada on September 23 at 8:00 PM ET/PT with a General Mills Canada sponsored marathon of Halloween Baking Championship preceding the premiere. The one-hour special will repeat on Cooking Channel Canada on September 30 at 8:00 PM ET/PT and on Global on October 7 at noon ET/1:00 PT.
“We are thrilled to develop this groundbreaking model and partner with General Mills Canada to further heighten the awareness for Pillsbury and Betty Crocker products in new and innovative ways,” said Corus Tempo VP Lynn Chambers, in the news release. “The debut of this fully-integrated broadcast special showcases the power of Corus in delivering high-quality production and exciting food-driven content, while reaching a wide and relevant consumer base extensively through multiple Corus networks.”
In photo, l to r: Alexander Benedet, Lynn Crawford, Mijune Pak and Brad Smith – courtesy of Food Network Canada
