TORONTO – Industry sales veteran Graeme Mackrell is joining the sales group at Telelatino as national account manager.
Most recently, Mackrell (pictured) was vice-president strategy at sponsorship integration company TACK10. Prior to that, he was director of national sales at Shaw Communications.
In his new role, Mackrell will work primarily with agencies and clients to sell regular and integrated advertising and special events for all of Telelatino Network’s culturally connected brands and platforms.
“Graeme has over 15 years of experience leading successful broadcast, digital and brand partnership teams for Shaw Media, with significant success in representing lifestyle and factual content”, said Telelatino chief revenue officer Errol Da-Ré, in the announcement. “Graeme will bring lateral thinking to TLN’s properties and is adept at combining various assets and technologies to develop campaigns that resonate. Innovation in the face of blurring lines between content and commercial messaging is a valuable skillset that Graeme will bring to the TLN team.”
