
TORONTO – Music channel Vintage TV Canada is investing in the country music market after it says CMT (Country Music Television) Canada yanked music videos from its channel in favour of other programming.
Specific details about the new country music programming for Vintage TV Canada will be announced shortly, but the nascent channel said Wednesday that Canadian country music fans will have access to high quality content from both emerging and established country artists.
“There have always been millions of country fans across Canada, as well as a vibrant domestic country scene from coast-to-coast”, said Vintage TV Canada’s creative director Alan Cross, in the news release. “As a channel that loves good music of all genres, Vintage TV Canada will ensure that the country music fan is not forgotten and that country music artists are given the support and visibility they deserve."
Since its launch in October 2016, Vintage TV Canada added that country has been integral to its mix of musical genres, and that original programming such as Needle Time and Live With… have offered a platform for country music artists to reach their audience.