Radio / Television News

Former Corus exec Gerry MacKrell to lead Canadian Broadcast Sales

Canadian Broadcast Sales' Gerry Mackrell.jpg

TORONTO – Canadian Broadcast Sales has tapped sales industry veteran Gerry MacKrell as its new president, replacing outgoing president and founder Patrick Grierson.

MacKrell (pictured) spent 23 years at Corus Entertainment, most recently as senior vice-president of sales, and prior to Corus, spent seven years at the rep companies Western Broadcast Sales and All-Canada Radio & Television, which became a part of CBS in 1993. He has also been an active member of the CBS Board of Directors, where he provided counsel on sales strategies, industry opportunities and market challenges.

Effective September 1, MacKrell will be at the forefront of offering advertisers effective ad opportunities and solutions on radio stations nationwide as CBS president. He will also be responsible for developing and executing a forward-looking strategic vision for the organization as a means of delivering advertiser objectives, while achieving radio station expectations. 

“For more than 24 years, the CBS team has been at the forefront of delivering advertising solutions in radio and I am honoured to continue the legacy of founder, Patrick Grierson,” said MacKrell, in the announcement.  “In taking on this role, I am excited to build on my prior sales management experience, coupled with CBS’ considerable existing capabilities, to build powerful radio-anchored solutions for our advertisers, our agency partners and our client stations.”

“I am thrilled with this succession and I am confident Gerry will be a champion of the radio medium,” added Grierson, who said last December that he would retire from the organization in May.

Jointly owned by Rogers and Corus Entertainment, CBS is Canada's largest radio sales company, representing 43 broadcasters and more than 400 radio stations (including repeaters) in 223 Canadian markets.

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