TORONTO – This year's agenda for Connection 2017, the Ontario Association of Broadcasters annual conference and awards gala, is taking shape with a lineup that will include sales to programming, to operational strategies and leadership.
Scheduled for November 9 at the Marriott Toronto Airport Hotel in Toronto, confirmed sessions include:
– Jeff Vidler's Audience Insights will return with a new deep dive analysis into Generation X, the key 25-54 demo group that is so vital to the industry;
– the important role that Radio needs to play with its audience given their intimate and 24/7 relationship with their smartphones; and
– a ‘supersession’ entitled Radio Matters – the Facts Tell the Story, with the latest research on radio's true strength and three operators who have put this learning into effect at the local level.
