OTTAWA – Listeners in the southwestern Ontario region of Simcoe will soon have a new English-language, commercial FM radio station after the CRTC approved an application by My Broadcasting Corporation (MBC) on Friday.
The new station will offer a Classic Hits music format, targeting adults 25 to 54 years of age, plus provide improved local service to Simcoe with additional programming diversity and local reflection, reads the decision. It will operate at 99.7 MHz (channel 259B1) with an average effective radiated power (ERP) of 9,640 watts (maximum ERP of 18,000 watts with an effective height of the antenna of 26 metres), and its licence will expire on August 31, 2023.
MBC is a corporation jointly controlled by Jon Pole and Andrew Dickson through their respective family trusts. It is the licensee of several radio stations, including CHCD-FM Simcoe, currently the only commercial radio station licensed to serve Simcoe.
In related news, the CRTC determined that neither the radio markets of Aurora or Brampton in Ontario can sustain an additional radio station at this time. It therefore denied an application from Bhupinder Bola, on behalf of a corporation to be incorporated, to serve Aurora and applications from Priya Datta, on behalf of a corporation to be incorporated, and Antoine Karam, on behalf of a corporation to be incorporated, each for a commercial AM ethnic station to serve Brampton.
