LOS ANGELES and LONDON – GroupM has launched a new global content investment and rights management company in an effort to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.
Known as Motion Content Group, the new company will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content. It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilize GroupM’s and parent WPP’s worldwide network of relationships and content expertise for scale and competitive advantage, reads the news release.
Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles. Motion incorporates GroupM Entertainment’s team and resources, and the full slate of programs it has partnered to develop and produce.
“Our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers”, said Foster, in the release. “We will achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”
