NEW YORK and SAN FRANCISCO – The National Football League and Twitter have inked a new multiyear deal to deliver official NFL video and other types of content to fans around the world daily, year-round.
Twitter said Thursday that the deal breaks new ground in creative live programming and video-on-demand content. The NFL will produce a 30-minute live digital show that will air on Twitter five days per week during the NFL season, and will also utilize Periscope and Twitter to bring fans live pre-game access from each of its primetime game windows and other key match-ups during the season. In addition, the NFL will continue to offer video clips of highlights, breaking news and analysis.
"We are very excited to offer football fans around the world even more content on Twitter from the NFL," said Twitter COO Anthony Noto, in the news release. "This new multiyear collaboration will bring compelling live studio programs that discuss what's happening in the NFL, unique behind the scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation."
"Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media," added the NFL’s chief media and business officer Brian Rolapp. "We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter."
