TORONTO – CTV has unveiled a new international television format that promises viewers an authentic behind-the-scenes look at the creation of a series of hit songs.
Announced Thursday from Canadian Music Week in Toronto, the six-part original music television series, known as The Launch, follows a group of unsigned musicians who are mentored in the creation of a new original song by a panel of internationally renowned hit makers.
The Launch will premiere in 2018 and production is set to begin this summer in Toronto. CTV said that casting for the series is open now through May 10 (details are available here) and that the show’s music mentors and special guests will be announced in the coming months.
The new international television format is the first TV project stemming from Bell Media’s partnership with record executive Scott Borchetta, the founder, president, and CEO of the Big Machine Label Group.
“The Launch is the centerpiece in our multifaceted partnership with Scott Borchetta and Big Machine,” said Bell Media president Randy Lennox, in the news release. “Together with Eureka Productions’ extraordinarily talented Paul Franklin and the amazing Insight Productions, we have assembled an A-list group of collaborators to deliver an incredibly captivating and entertaining series.”
The series was co-developed by and is produced in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka, and Bell Media, in partnership with Insight Productions in Canada. The format will be available for distribution globally by Bell Media Original Programming and Big Machine Label Group.
