Shaw telling customers it's time to talk to your television
CALGARY – Shaw Communications’ next generation of television, BlueSky TV, is now available across Western Canada, the company announced Wednesday morning.
Powered by Comcast's next generation X1 platform, BlueSky TV's interface allows customers to access live programming, DVR recordings, on-demand shows and streaming services all in one place. The voice-activated remote lets customers find content by title, genre, actor name or even by famous movie quote. New content can be discovered by saying "recommendations" or asking the remote "what's trending" to see what content is popular with other BlueSky TV users and on Twitter.
"Talking to your television – and having it listen – is simply a magical experience that makes watching TV more enjoyable," said Jay Mehr, president, Shaw Communications, in the release. "BlueSky TV makes it easier than ever to stop scrolling and start watching the content you love with an experience you won't want to live without."
Customers can now personalize their BlueSky TV experience with any of Shaw's new customizable television packages, too. The simplicity of Shaw's new Small, Medium and Large packages makes it easy for customers to get the most out of the content they enjoy. BlueSky TV also comes with WideOpen Internet 150, giving customers Shaw's fastest Internet speeds in nearly every neighbourhood across Western Canada, reads the release.
BlueSky TV with the new Small video package is available to new Shaw customers for $30 per month for the first year when bundled with WideOpen Internet 150 on a two-year ValuePlan, for a total first year monthly fee of $79.90. New customers will also receive two months of complimentary access to CraveTV and The Movie Network package of channels, including HBO Canada.
To help introduce BlueSky TV to Canadians, Shaw is also launching a significant integrated marketing campaign across Western Canada that leverages digital, social, television, radio, billboard and retail space assets in small, medium and large markets.
The campaign will see the introduction of a brand new Shaw-Bot, Bingee, in original TV, radio and digital spots throughout the campaign.
In addition, original video content featuring homegrown Canadian talent will showcase BlueSky TV product features and benefits. This content will be distributed through Shaw's social media channels throughout the duration of the campaign.
