Bell Media taps Influicity to connect advertisers with social influencers

TORONTO – Bell Media is teaming up with adtech company Influicity to offer its advertisers access to global social influencers.Influicity indexes over a billion influencers from across the social media spectrum, regardless of their network or affiliation. Through the platform, Bell Media can cultivate and curate the ideal talent rosters based on advertisers’ needs. In addition to offering global scale, Influicity provides access, simple searchability, project management¸ communications services, and analytics tools that show reach and value.“Given our success with Much Digital Studios, we were looking to expand our footprint in the social influencer world to include our other brands,”...