HALIFAX – DHX Media said Tuesday that that its international licensing agency CPLG has joined forces with Latin American licensing agency Tycoon, creating a global strategic alliance designed to leverage their respective strengths in their regional markets and maximize key brand opportunities across both agencies.
A wholly owned subsidiary of DHX Media, CPLG recently expanded from its core European base into North America, Nordics, Central & Eastern Europe, Greece, Turkey, the Middle East and North Africa. Tycoon provides licensees and brand owners a complete solution for the Latin American region via offices in Brazil, Chile, Colombia, Costa Rica, and Peru.
The companies said that the new alliance provides a ‘one-stop-shop’ licensing solution for brand owners and retailers looking to work with the best-in-class in licensing, covering all aspects of content, brand development, retail management, sourcing, branded promotions, and live events across a combined network of Europe, the Middle East, Africa, North America and Latin America.
"Licensing is truly a global business and this collaboration with our trusted colleagues at Tycoon is not only a perfect fit but also a natural step in our development”, said CPLG CEO Peter Byrne, in the announcement. “We are like-minded, and have a similar pragmatic approach to the business, along with similar infrastructures and state-of-the-art systems. We look forward to the huge opportunities this can potentially bring."
