TORONTO – Rogers and Baseball Canada have struck a three-year partnership designed to help grow the game nationwide.
The agreement includes sponsorship of Team Canada (including junior national, senior national, and women’s national teams) as well as content creation opportunities for Rogers. Sportsnet will broadcast 29 games of the upcoming 2017 World Baseball Classic, including all Team Canada games and the playoffs.
“Baseball matters to Canadians, and we are committed to connecting fans to the game they love,” said Rogers’ chief brand officer Dale Hooper, in the news release. “This partnership gives us another opportunity to elevate the sport in new and innovative ways, while celebrating its growth across the country.”
“Baseball Canada is thrilled to partner with Rogers on these initiatives to help grow our sport from coast-to-coast,” added Baseball Canada president Jason Dickson. “Having the support of a brand like Rogers will bring our organization to a whole new level and further solidify baseball as the summer sport of choice for Canadians.”
Rogers, Sportsnet and the Blue Jays also kicked off their spring baseball campaign Friday with a 120-second tri-branded spot designed to promote the sport. The spot, along with two 30-second versions, will run across Rogers Media assets leading up to the Blue Jays’ home opener on April 11 and throughout the MLB season.
In addition, Rogers teased Canada Baseball Day, scheduled for Sunday, July 30, that will celebrate the sport across the country, in broadcast on Sportsnet, and at events at Toronto’s Rogers Centre. Additional details will be announced at a later date.
